Introduction to NONI

Scientific Name: Morinda Citrifolia | Commercial name: Noni

Common names: Canary Wood (Australia), Fromager, Murier Indien (French), Indian mulberry (English), Kura ( Fiji ), Mora de la India ( Spanish ), Noni ( Hawai, Marquesas ), Nono ( Cook Islands, Tahiti )

Noni is Herbal Dietary Supplement and a Health Enhancer. Noni Drink Benefits that keeps us healthy  always.  It used by more than 2000 years. Doctors recommend Noni world over.

What is Noni ?

NONI IS A UNIQUE TROPICAL FRUIT that is grown in the Pacific Islands. It is known to the Pacific Island people as a beneficial food. Typically it is taken as a drink to enhance bodily function and support overall good health. It is widely known as the "Aspirin of the Ancient". It's been successfully used for over 2,000 years in Polynesia, China India and elsewhere and grows best wherever there is pollution free volcanic soil. The Cook Islands being one of many regions where it grows, have a unique feature; they are the only region in the world that can claim to be totally "Organic" in its horticulture.

Good Health and Well Being are the two most powerful motivating factors for any type of human activity and from time immemorial, men of science have been working at discovering the easiest and most convenient method and way of achieving it, so that human beings can enjoy the Life given to them by God and when illness strikes, recover from it fast and sure.

This has been at the centre of the Philosophy of the various Diets, Nutritional Supplements and Medicines that we have come to accept as Healthy and Contributory. The fruit of the botanical plant Morinda citrifolia, belonging to the family of plants known as Rubiaceae is one such that more than suffices the requirements of a Nutritional Supplement of great advantage. Though in the ancient cultures this fruit was widely used for its health restorative properties, over the years us popularity diminished due to the unpleasant smell that eminates from the ripened fruit and so humanity lost for a while the amazing gift of Health and Well Being that Nature had endowed it with in the form of Morinda citrifolia.

It is to Dr. Ralph Heinicke of the Pineapple Research Institute in the United States of America, who first isolated a crystalline material from this fruit Morinda citrifolia that is responsible for the synthesis of Xeronine, which plays the sterling role of helping the Human body properly assimilate Proteins and thus regulate the structure and function of the various Cells of our body. Healthy cells build healthy tissues which in turn build healthy organs and healthy organs contribute to healthy body systems and so helping the individual lead a life of Health and Well Being.

Later Dr. Mona Harrison MD, formerly assistant dean of Boston University School of Medicine and Chief Medical Officer D.C.General Hospital, found out that Morinda citrifolia enhanced the function of the Thyroid and the Thymus glands, thus helping the body fight off infections and other problems of the Immune System. She believes that the frequency modulations in the body’s Energy, brought about by Morinda citrifolia, helps to fight depression and also acts as a true Adaptogen - i.e. It enhances the body’s Self Healing Mechanism to restore normalcy rapidly. Further more scientific studies from the 1960’s to 1980’s revealed the Analgesic qualities of Morinda citrifolia and proved that Morinda citrifolia helped the Circulatory, Digestive and Respiratory systems of the body, in addition to improving the texture of the Skin and the growth and repair of Hair.

In 1993 Dr. Ralph Heinicke in his research on Morinda citrifolia isolated another component found to be present in Morinda citrifolia — Damnacanthal. This Damnacanthal was shown to introduce normal cell growth in pre-cancer cells and based on these findings in the 1994, Mr. A. Hirazumi a scientific researcher from the University of Hawaii established the Anti-Cancer activity of Morinda citrifolia on intraperitoneally implanted Lewis Lung Carcinomo Syngenic Mice. Later on a team of Japanese researchers studied the induction of normal phenotypes in RSA-Transformed cells by Damnacanthal from Morinda citrifolia. These initial studies indicate the potential of Anti-Cancer activity of the Morinda citrifolia fruit on laboratory animals and the possible mechanism of its action. Pioneering research work on Morinda citrifolia is being done at the University of Hawaii, Keio University and Osaka University in Japan, The University of Antwerp in Belgium and Rutgers University - NJ. U.S.A.. to name a few. In fact, research on Morinda citrifolia is presently being carried out in over 40 Universities around the globe.

This fruit finds place in our ancient medicinal texts or Ayurveda and Siddha and in Tamil Nadu at one time, this tree was a must to grow in even Temple along with the Tulsi and Bail trees, for it was believed that the Goddess of all Gods made her abode in it.

It is interesting to note what Dr. Scott Gerson MD has to write about Morinda citrifolia and India:

“Several years ago, I was researching material for a book on Medicinal Plants of India and became interested in a family of plants known as Rubiaceae. Of particular interest was a plant known in Sanskrit as Ach which was attributed special properties by ancient physicians. The fruit of this Ach plant or as we now know it as Morinda Citrifolia has a rich history in India, where it has been used for tens of centuries in the system of medicine known as Avurveda. This holistic medical tradition was established in the north western part of India by people called Aryans who were reputed to be a rather cosmic civilisation. Morinda Citrifolia was especially esteemed by the ancient Aryan physicians because it protected the skin from becoming dry and cracked from the sun. My investigations of the published scientific literature on Morinda Citrifolia yielded more than 100 articles pertaining to this medicinal plant.”

Morinda citrifoia widespread success is based upon the theory that it acts as an Adaptogen. In essence, Morinda citrifolia contain a natural food supplement that helps “Sick” cells return to normal. If the body is releasing too much or too little of natural substances, the result is weakened or sick cells. An Adaptogen helps regulate the amount of the substance the body releases.” To further illustrate this, he gives us an example of the effect of NONI on the release of the Tyroid hormone.

The following is an example of how an Adaptogen works. When the body puts out too much of the thyroid hormone, it is called Hyperthyroidism. People with this condition are nervous, sweat a lot, loose weight and have too much energy. An Adaptogen, as found in the constituents of Morinda citrifolia, assists in decreasing the abnormally high amount of thyroid hormone production and returns the body to normal thyroid function, called euthyroidism. On the other hand, people who produce too Little thyroid hormone arc sluggish, tired, gain weight easily, have brittle finger nails and often suffer from constipation. This condition is called Hypothyroidism. Again, an Adaptogen such as Morinda citrifolia could help increase the body’s production of the thyroid hormone and bring the body back to homeostasis or normal balance. It is important however to remember that the adaptogens from Morinda citrifolia are food supplements and not a medicine or drug. However, as seen from many of the testimonials, Morinda citrifolia can help medication to be more effective with smaller doses, thus decreasing the normal side effects from certain medications.” Continuous research on Morinda citrifolia has established, that Morinda citrifolia in addition to being rich in the content of proxeronine which is used by the body to strengthen and revitalise its cells, is also rich in Vitamin A, B, B2, B6, B12, C & H, Calcium, Iron, Niacin, Folk Acid. Pantothenic Acid, Phosphorus, Magnesium, Zinc, Copper and other minerals like Chromium, Manganese, Molybdenum, Sodium, Potassium, Carbohydrates like Fructose and Glucose and also has the distinction of being the only known Natural Health Product to contain more than 150 isolated Neutraceuticals.